• Guaranteed PURE

    All cosmetics products are carefully selected to adhere to strict purity standards and contain eco-friendly ingredients sourced from nature, including plants, minerals, and natural oils. ImNatural signature is a consumer guarantee for natural cosmetics that you can trust.

  • Ingredient Sourcing

    From small artisanal producers to well-established pioneers, every product is made with love, reflecting a dedication to sustainability and ethical practices. Safety and efficacy are keywords for all ImNATURAL products.

  • Completely Cruelty-Free

    Every product listed in ImNATURAL is cruelty-free, even if it has not been accredited with cruelty-free certification. In 2009, a European regulation was enforced that prohibits testing any products or ingredients sold within Europe on animals. Therefore, all products listed on ImNatural are cruelty-free by law. 

Join the Natural Revolution!

Featuring innovative European brands that are new to the UAE market, each product has been handpicked for its quality and effectiveness. Prepare to indulge your senses and elevate your beauty routine like never before!

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Get Inspired

White Ggrape Shampoo, 200ml
Red Grape Body Lotion, 200ml
White Ggrape Hand Soap, 200ml
Red Grape Bath Salts, 240ml
 
Shiny Hair
Pure Relaxation
Glowing Skin
Moisturized Hands
White Ggrape Shampoo, 200ml
Red Grape Body Lotion, 200ml
White Ggrape Hand Soap, 200ml
Red Grape Bath Salts, 240ml
Shop the collection

  •  

    Nourish Your Hair Naturally

    Give your hair the love it deserves with our botanical formulas—gentle, effective, and free from harsh chemicals.

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  •  

    Indulge in Pure Self-Care!

    Hydrate, refresh, and pamper your skin with our natural bath and body essentials. Because self-care should be as clean as it is luxurious!

    Shop Now

From Our Clients

"The brand has many good hits - the shampoos and hair masks, the herbal serum for seborrhea, the lip balms, the body lotions. It is unpleasant that the full composition is not displayed on the labels. The professional series are also good and with a very pleasant scent. Fast delivery from the store."

Sophia L.

“Everything I've ordered has been great and has had a unique effect on my face, body and hair. I've ordered gift sets, peels, shampoos, face creams. Everything is more than wonderful and the prices are more than affordable! I recommend with both hands :)”

Laura B.

"I used different shampoos and hair masks. I am very satisfied and plan to buy again. I recommend them most heartily! And congratulations that there are Bulgarian products that can deliver this pleasure to the consumer!"

Olivia W.